Paris Hilton and Parlux LTD. announce the launch of ELECTRIFY, making this Hilton's 25th fragrance in the past fifteen years. Since launching in 2004, her perfume collection has sold over $2 Billion and remains one of the top celebrity brands in the market today. A milestone in the fragrance industry, ELECTRIFY was created to represent Hilton's true … [Read more...] about Paris Hilton Launches Her 25th Fragrance: ELECTRIFY