Yesterday, Las Vegas celebrated its new campaign with special events and activations across the destination to light the town purple. The campaign was launched on Sunday, Jan. 26 with a 60-second ad debuting the destination's new slogan "What Happens Here, Only Happens Here," which aired during the 62nd GRAMMY™ Awards. The ad continues to reinforce the … [Read more...] about Las Vegas Paints The Town Purple In Celebration Of Campaign Launch
Advertising campaigns
Pepsi Kicks Off The New Year with “That’s What I Like,” Marking The Cola Brand’s First U.S. Tagline In Two Decades
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi wants to usher in the new decade a bit differently - by encouraging consumers to unapologetically do what they enjoy, even in the face of others' judgement. Today, the brand is debuting "That's What I Like," its first U.S.-based tagline in over two decades, and after previous iconic … [Read more...] about Pepsi Kicks Off The New Year with “That’s What I Like,” Marking The Cola Brand’s First U.S. Tagline In Two Decades