PLLAY, a skill-based video game wagering platform with over 50,000 pre-registration sign-ups, has launched in the Apple iOS store.
At its core, PLLAY is a mobile first real-time data platform that allows any player 18-years-old or older to participate in a competitive video game Head-to-Head (H2H) match experience.
PLLAY caters to more than 500 million “casual gamers” globally who want to be the best in the moment, not the best in the world. At the end of each match, the winner keeps 100% of the prize money. At launch, players can wager between five skill based gaming titles: Call of Duty, Madden 20, FIFA20, NBA2k20, and Fortnite. More gaming titles will be announced.
Artificial intelligence (AI) is the true MVP within PLLAY. Developed over a span of 3 years, the PLLAY AI technology eliminates the most urgent pain points that gamers face: slow payouts methods, cheating issues, instant winner certification, and underage gambling.
This allows the PLLAY team to stay focused on creating a community where the brands, artists, and athletes that members care about are integrated into the application.
“We have begun a journey to elevate the relationship gamers have with their favorite titles and the brands they love. The combination of innovative technologies, enriched cultural connections and the opportunity for users to monetization their passion for gaming is revolutionary,” says Shawn Gunn, Co-Founder and CEO of PLLAY Labs, Inc.
Leading up to launch, PLLAY partnered with cultural leaders to give their fans a taste of what the platform has to offer. Grammy-nominated rapper Travis Scott brought PLLAY to his Astroworld tour in Houston, TX. PLLAY created a $5K – prize pool NBA2K experience for over 30,000 VIP attendees, hosted a competitive gaming lounge for Astroworld VIP performing artists and most importantly, allowed Travis to bring an exciting gaming experience only like he could to his fans.
During NBA All-Star weekend 2020, PLLAY partnered with SLAM Magazine, eSports team FaZe Clan, and Champion clothing for a Call of Duty experience.
“We are thrilled to introduce PLLAY to gamers everywhere. Our best-in-class competitive gaming experience features a state-of-the-art, AI-driven wagering platform that creates a safe haven for members to utilize while playing. The world’s most important brands and influential personalities also have the ability to engage with gamers at various emotional touch points during the user experience—something that has never been done before within the gaming vertical,” says Christine Krzyzanowski, Co-founder & CMO of PLLAY Labs.
PLLAY is creating a new wave of premium gaming culture, and players are ready.
