Monsta X’s “ALL ABOUT LUV” Album Debuts in Top Five on Billboard 200 Chart

After a whirlwind 2 week U.S. takeover, K-pop supergroup and worldwide phenomenon Monsta X, debut at No. 5 on the Billboard 200 Chart with ALL ABOUT LUV. “The set, which is the act’s first all-English language album, launches with 52,000 equivalent album units earned in the U.S. in the week ending Feb. 20, according to Nielsen Music/MRC Data. Of that sum, 50,000 are in album sales.”  – Billboard

Get it HERE via Epic Records.

Once again making history, ALL ABOUT LUV marks the first all English-language album released by a K-pop group ever. This highly anticipated release has garnered a sky-rocketing trajectory of success with mentions from NPR, ET, Access, AP, Forbes, Consequence Of Sound, Billboard, and TIME who stated ““You Can’t Hold My Heart” is a change of pace: en emo pop-rock track with guitar backing. It’s sweet but salty, and tightly executed with its nods to rock. And it’s a sign of dissolving borders — across language, across genre, across culture.” 

In order to celebrate the record’s arrival, the group launched a series of sold out events, immersive activations, and television appearances on Nickelodeon’s All That, The Kelly Clarkson Show, and Today Show. The Monsta X U.S. takeover started in LA, from shutting down the Sunset Strip with police escorts riding in Jaguars, to hosting an All About Luv pop-up at the iconic Tower Records, and a fan event at the world-famous Roxy. Rolling Stone got a glimpse of the pandemonium stating;“you heard it in the screams of hundreds of sleep-deprived fans who packed the legendary Roxy Nightclub in Hollywood for a private Monsta X performance, and then snaked a line down four blocks of Sunset Boulevard.” 

The band wrapped up their 2 week promotion on the East Coast, with more fan meetings, performances, live Q&A’s, and sold out events at Chelsea Music Hall, The Paramount, and YouTube Space NYC.

This summer, Monsta X kick off their biggest North American headline tour to date. Hitting arenas coast-to-coast, it begins June 2 in Minneapolis, MN at The Armory, rolls through major markets, and closes out at The Forum on July 11. Check out the full itinerary below. Get tickets HERE.